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SUSTAINABILITY

Find out more about how we're eliminating the need for toxic materials in textile dyeing

CURRENT DYEING METHODS...

Polluted Water

Use up to 150 liters of water for every pair of jeans

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Release 84,500 tons of sodium hydrosulfite (a corrosive and harmful chemical) into the environment

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Produce 400,000 tons of waste water per denim mill per year

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With around a billion jeans sold each year, we can't afford to continue the same harmful practices...

And we don't have to!

Water

Our methods for dyeing...

Decrease water usage by 96% compared to the traditional methods.

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Completely eliminate the use of harmful chemicals that would otherwise end up polluting local waters.

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Feel just like the jeans you're used to with sustainable materials and non-toxic dye!

Cleaner oceans, rivers, and lakes

Sustainable water usage

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Dye that stays put wash after wash

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All through the power of natural and abundant ingredients.

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