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SUSTAINABILITY
Find out more about how we're eliminating the need for toxic materials in textile dyeing
CURRENT DYEING METHODS...

Use up to 150 liters of water for every pair of jeans
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Release 84,500 tons of sodium hydrosulfite (a corrosive and harmful chemical) into the environment
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Produce 400,000 tons of waste water per denim mill per year
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With around a billion jeans sold each year, we can't afford to continue the same harmful practices...
And we don't have to!

Our methods for dyeing...
Decrease water usage by 96% compared to the traditional methods.

Completely eliminate the use of harmful chemicals that would otherwise end up polluting local waters.

Feel just like the jeans you're used to with sustainable materials and non-toxic dye!
Cleaner oceans, rivers, and lakes
Sustainable water usage



Dye that stays put wash after wash

All through the power of natural and abundant ingredients.
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